Social media training opportunities coming up

Oct. 15, 2010 - - There are two upcoming opportunities for dairy producers interested in learning how they can add their voice to the national dialogue on farming through the use of social media tools. A workshop titled “New Media: Making Marketing Personal,” will be held from 8:30 a.m. to 6 p.m. on Saturday, November 20, at UC Davis, Wellman Hall. Sponsored by the California Agricultural Leadership Foundation, the workshop will investigate the possibilities and challenges of different types of new media, provide examples of successful efforts, delve into new terminology and introduce a primer on how to begin using social media. Afternoon breakout sessions will feature speakers who will help participants learn how to tell their stories, develop concise messages, and expand their vision of ways that technology can be used to market agriculture and its products. There is a $50 registration fee. Further information is available at http://agnewmedia.ucdavis.edu/contact.
The KnowACaliforniaFarmer.org folks will hold a full-day social media workshop in Fresno on December 7 at a location yet to be determined. This will be the first of a series of hands-on social media workshops designed specifically for farmers. These sessions will show how to generate thoughtful content around the issues, review how to capture and post content to the KACF.com website, and they will demonstrate how to develop social networks to push content out to California consumers. For additional information, contact Cory Lunde at CLunde@WGA.com.